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Aimbrdge® Lending Solutions, an integrated provider of multi-channel, multi-lender auto buying and lending services, introduced an expanded suite of direct lending products at the Florida Credit Union League Annual Convention and Exposition. AimbridgeConnect™ now offers complete front-end lending with direct, indirect and Web-based solutions based on it's proven indirect workflow management platform. The additional offerings are part of Aimbridge's ongoing efforts to address the changing needs of credit unions and their members.

Aimbridge provides products to credit unions and automotive dealerships accross the country that allow members to obtain auto loans while taking advantage of the specialized customer service that credit unons offer. Aimbridge currently serves more than 500 credit unons throughout the country and AimbridgeConnect's new ability to access multiple products through any channel will give credit unions a strong competitive advantage.

AimbridgeConnect's new direct lending products, which include auto loans, lines of credit, home equity loans, home equity lines of credit, credit cards, boat loans, motorcycle loans, RV loans, signature loans, and pledge loans, give Aimbridge the ability to capture Internet applications that are submitted through credit union Web sites or credit unions can send them to Aimbridge directly. The company then delivers decisions based on scorecards uniquely created by each of the credit unions.

"The biggest benefit to our customers is the fact that the direct lending products are an extension of Aimbridge's existing technology," David Lindsey, vice president of technology and product develoment at Aimbridge, said. "Everything was built on the same platform, so customers are able to use the same proven tools and tracking elements that are already available to them with AimbridgeConnect."

Users visit the AimbridgeConnect Web site where they can manage their direct, indirect and Web-based loan volume. All of the direct products are both scalable and customizable, which allow credit unions to use AimbridgeConnect in the way that best fits the needs of their organization and its members.

The Illinois Credit Union League (ICUL) began using AimbridgeConnect in 2006 and was so pleased with the product and its results that in 2007, the League decided to talk to Aimbridge about replacing its current credit card decisioning for almost 200 credit unions. Now, the League is one of the first organizations to use the expanded direct lending service.

"Aimbridge Lending Solutions has always had a clear understanding of the needs of the credit unions," Philip Curle, manager of the loan services department at ICUL, said. "As a result, we have a credit card product that was tailored to fit our business model, rather than ICUL being required to shape existing lending processes around the product. This is the reason why we have enjoyed such success with AimbridgeConnect in the past, and it continues to help us improve our processes."

About Aimbridge® Lending Solutions
Since 1984, Aimbridge Lending Solutions has partnered with credit unions and automotive dealers to market auto loans and insurance products. The company hosts a single platform through which direct, indirect and Web-based lending solutions help its partners increase automotive lending and ultimately increase revenue.
The company, headquartered in Englewood, Colo., has remote offices throughout the United States. For additional information call 1.888.400.2865 or email info@aimbridge.com.